A system that catches events inside the bot and runs a set of actions in response — the platform explains it as: "You can activate a trigger through start conditions, or attach the trigger as an action — for example, to a button or a product — so you'll know when a subscriber clicked that button or paid for that product." The second way to fire a trigger is the "Activate trigger" action from the shared action catalogue, available in messages, buttons, and other triggers.
Trigger start conditions
| Condition | When it fires |
|---|---|
| New subscriber | Someone started the bot for the first time |
| New unread message | If a message hasn't been read by you or by other bot admins within 30 seconds — the classic "customer is waiting for a manager" scenario |
| Subscriber unsubscribed from the bot | Blocked/left the chat |
| New comment | A comment under a post/article |
Once the condition fires, the "Actions" block runs — the same action-set builder segmented by segments as in messages: an API request/webhook, sending a message to the subscriber, to another bot, to a group, or to a segment of subscribers.
A typical pairing: the "New unread message" trigger → the "Send message to a segment of subscribers" action (to your managers), or "Send webhook" to a company Slack/Telegram support chat.
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