Amaphutha ayi-7 aphezulu we-chatbot: kungani amabhizinisi elahlekelwa amakhasimende

Namuhla cishe inkampani ngayinye inebhothi lokuxoxa. Abanikazi bawethula belindele ukwehlisa umthwalo wosizo lwamakhasimende nokukhulisa ukuthengiswa, kepha empeleni bavame ukuhlangabezana neqiniso elinzima: abasebenzisi bavula ibhothi, bacindezele izinkinobho ezimbili bese… bahamba unomphela, bengathenganga lutho.

Kungani elinye ibhothi liletha inzuzo enkulu futhi lenze ngokuzenzakalelayo u-80% womsebenzi wemihla ngemihla, kanti elinye licasula amakhasimende kuphela? Konke kuya ekutheni yiziphi izinkinga ezicashile ohlelweni nasekwakhiweni kwesixhumi. Sihlaziye amaphutha amakhulu ayisikhombisa aguqula ithuluzi elisizayo libe umshini we-spam ongenamsebenzi.

1. Ukungabi khona kwenkinobho ethi "Xhumana nomuntu"

Leli iphutha eliyinhloko elingabhubhisa ngisho nokuthembeka kwekhasimende eliqotho. Noma ibhothi "lihlakaniphile" kangakanani, alikwazi ukubona konke okungenzeka. Uma umsebenzisi ebambekile emenyini ephindaphindekayo noma ibhothi lingayiqondi imibuzo engavamile, lo muntu udinga indlela elula, ecacile yokufinyelela kumphathi ophilayo.

Indlela efanele: kunoma yisiphi isigaba semenyu, ikakhulukazi ngemva kwezimpendulo ezi-1–2 ezihlulekile zebhothi, kufanele kube khona inkinobho ebonakalayo ethi "Biza umuntu". Ukuyicindezela kuthumela ngokushesha ingxoxo kumsebenzi ku-CRM.

2. Izinqubo eziyinkimbinkimbi kakhulu, ezididiyene

Ngezinye izikhathi abasunguli bazama ukufaka isakhiwo sonke sewebhusayithi yenkampani ebhothini. Umsebenzisi kudingeka ahambe emenyini eziyi-10 ezifakwe phakathi kwezinye, kanti esinyathelweni sesi-3–4 nje uvele avale i-messenger.

Indlela efanele: kusebenza "umthetho wokucindezela okuthathu". Umsebenzisi kufanele axazulule inkinga yakhe (athole intengo, abhukhe, athenge) ngokuncike ekucindezeleni okungeqi kokuthathu. Umbhalo wezinkinobho kufanele ube mfushane futhi ucace.

3. Izigaba zombhalo ezinde esikhundleni sezimpendulo ezifushane

Abantu baxoxa kuma-messenger ngamagama amafushane, aqondile. Uma ukucindezela inkinobho kudala izikrini ezintathu zombhalo omude, akekho ozofunda.

Indlela efanele: hlukanisa ulwazi. Isikrini esisodwa sefoni — umqondo owodwa ophelele (izinhlamvu ezingafiki ku-400–500). Sebenzisa uhlu, ama-emoji nemidiya (izithombe, amavidiyo amafushane, izikhombimhlahlandlela ze-PDF) ukwenza umbhalo ube lula ukufunda.

4. I-spam enolaka nemiyalezo eminingi kakhulu

Ukufinyelela kumakhasimende ku-DM ku-Telegram noma ku-WhatsApp yilungelo elikhethekile. Nokho izinkampani eziningi ziyalisebenzisa kabi, zithumela imiyalezo yokukhangisa emithathu ngosuku. Umphumela: umsebenzisi ubeka ibhothi endaweni engabonakali noma acindezele "Vimbela".

Indlela efanele: thumela imiyalezo kuphela lapho kubalulekile khona (ukukhangisa, izinguquko ezibalulekile, okuqukethwe okusizayo) hhayi ngaphezu kwesikhathi esisodwa noma ezimbili ngeviki. Vumela umsebenzisi alungise izinga lezaziso noma azikhiphe ohlwini kepha aqhubeke afinyelele ezinsizeni.

5. Ibhothi ngenxa yebhothi (ngaphandle komgomo ocacile)

Ngokuvamile ibhizinisi lisebenzisa lolu buchwepheshe ngoba nje "abanye abancintisana nabo sebenayo". Umphumela yibhothi elikhonza ukubingelela nokuthumela isixhumanisi sewebhusayithi kuphela. Ikhasimende liyadideka, ibhizinisi alikwazi ukubona nzuzo.

Indlela efanele: beka umgomo ocacile ngaphambi kokuthuthukisa. Isibonelo: "Ibhothi kufanele lehlise isikhathi sokuphendula imibuzo evamile kufike ku-0 wemizuzwana futhi liqoqe okungenani ama-lead ayi-50 ngenyanga". Uhlelo lonke lwakhelwa lowo mgomo.

6. Ukungananzi ukuhlanganiswa ne-CRM

Uma ibhothi lakho liqoqa izicelo kepha lizithumela nje njengezaziso engxoxweni yabaphathi, ulahlekelwa yimali. Abaphathi bakhohlwa ukudlulisela idatha, badide oxhumana nabo, futhi umlando wengxoxo uyalahleka.

Indlela efanele: ibhothi kufanele lihlanganiswe ngokuphelele nohlelo lwakho (amoCRM, Bitrix24, 1C). Ikhasimende lishiya isicelo ku-Telegram — isivumelwano sidalwa ngokuzenzakalelayo ku-CRM, ingxoxo iyanamathiselwa, futhi umphathi uthola umsebenzi othi "Shayela".

7. Ukungahlolwa kubantu abangempela

Kubathuthukisi nakumnikazi uhlelo lwebhothi luhlala lubonakala luphelele. Kepha ekuhambeni okungempela kuyavela ukuthi abantu bacindezela izinkinobho ezingafanele, bathayipha umbhalo esikhundleni sokucindezela futhi basebenzisa amagama afanayo ibhothi elingawaqondi.

Indlela efanele: yenza uhambo lokuhlola ngaphambi kokwethulwa. Vumela abangane, abaziwayo noma amakhasimende ambalwa athembekile bazame ibhothi, ubone lapho bedideka khona, bese ulungisa inqubo.

Isiphetho: yakha kanjani ibhothi eliphelele?

Ukuklama ibhothi lokuxoxa akusibhalo lwekhodi nje — kuwukwakha isixhumi esibonakalayo esilula sokuxoxa nekhasimende lakho. Ibhothi kufanele libe lisheshayo, liqonde, lisize futhi lihlale likulungele ukudlulisela ukulawula kumuntu.

Uma ufuna ukugwema la maphutha futhi uthole ithuluzi elisebenzayo, elizuzisayo ngokushesha, shiya ukuthuthukiswa kwiqembu le-TvoyBot. Sihlaziya ibhizinisi lakho, sibhala izinqubo ezicacile futhi sisethe ukuhlanganiswa konke ngokuphelele. Faka isicelo sokuhlolwa kwamahhala kwesigaba sakho futhi sizokutshela ukuthi yiliphi ibhothi ibhizinisi lakho elilidingayo.