The full list of the 12 button types is covered in the "Scenarios and messages" topic. Here's just the sequence of steps.
- Open the message for editing (see "How to create a message")
- Expand the "Buttons" block
- Click "Add button"
- In the list that opens, pick a type — for example, "Link button" or "Booking button"
- Fill in the button's text and whatever parameter it needs (a link, a product, an article, etc.)
- Save the message — the button will appear below the text for the subscriber
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