What tags are and where they show up is covered in the "Bot settings" topic. Below is how to create one and assign it to a subscriber.
- Open the bot โ "Settings" โ "Tags" โ "New tag"
- Pick a color for the label
- Enter the tag's name
- If needed, enable "Limit duration" and set a period
- Click "Create"
- To assign it automatically, add the "Add tag" action in the action catalogue of the relevant message, button, or trigger
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