A chatbot for B2B and wholesale: automating work with dealers

In retail (B2C) chatbots have long been routine. But in B2B, wholesale supply and manufacturing many still rely on endless calls, emailing Excel price lists and collecting orders by hand.

As a result the sales team drowns in routine, managers mix up items during shipments, and dealers leave for suppliers where ordering is simpler and faster. In 2026 the main competitive edge in B2B is speed and convenience — and the best tool for that is a smart chatbot.

What tasks does a chatbot solve in B2B?

B2B sales are more complex than retail: there's segmentation by price tiers (large wholesale, small wholesale, dealer price), individual contract terms and strict stock control. A chatbot integrated with your accounting system (1C, MoySklad or a custom ERP) easily covers these processes.

• A dealer cabinet in their pocket. After authorization the bot recognizes the counterparty's status and opens access to a price list with their personal discount, order history, reconciliation reports and current balance.
• Automatic order taking and stock checks. The dealer picks items via the category tree; the bot queries your 1C in real time and shows available quantity. After checkout, an invoice is generated and goods are reserved automatically in the ERP.
• Logistics and shipment tracking. Once the warehouse ships the order, the bot sends the dealer a notification with a tracking link. Managers are no longer flooded with "Where's my shipment?".
• Instant updates on restocks and promos. When scarce goods arrive, the bot sends a segmented mailing to your partner base — Telegram read conversion exceeds 90% in the first 15 minutes.

Key economic benefits for B2B companies

Data security: a key B2B nuance

One of wholesalers' biggest fears is "competitors will see our prices". When building a B2B bot this is strictly controlled:

• The bot can be closed-type. An outsider only sees a greeting and a "Request partnership" button.
• Access to the catalog and prices is opened by a moderator (your manager) only after vetting the counterparty and signing a contract.

How to launch B2B automation?

B2B automation doesn't tolerate template solutions from free builders. Stability, query speed against the database and custom logic are critical here. The TvoyBot team designs complex ecosystems for wholesale and manufacturing: we set up deep integration with your 1C or ERP, write flows for different price tiers and protect your business from the human factor. Message us and we'll propose a solution for your niche.